Now is the Moment for Industry Alignment: Make Your Expertise Count
Right now SAF industry stakeholders are making decisions that will shape the next decade of fuel production and investment, but without a common strategy the industry risks fragmented progress and missed opportunities.
It’s no secret that with just five years left until ambitious 2030 sustainability targets are measured, now is a defining moment in the journey to net-zero. As regulatory deadlines approach, corporate climate commitments intensify, and consumers and passengers becoming increasingly choice-conscious, the next 12-24 months could determine whether SAF scales in a meaningful way.
It’s also no secret that despite increasing demand, the SAF market still lacks the policy alignment, infrastructure investment, and commercial certainty needed to unlock full-scale production. If the aviation industry is to meet its decarbonisation goals, SAF producers, investors, airlines, fuel suppliers, policymakers, and every other step in the value chain must collaborate to bridge this gap.
There is undeniable momentum behind SAF:
Regulation is taking shape: The EU’s ReFuelEU Aviation regulation and the UK’s SAF mandate are setting clear expectations for fuel suppliers, while in the U.S., despite concerns around Trump’s presidency, a loan to Montana Renewables which was promised under Biden’s administration has now been approved.
Demand from airlines is rising: Corporate buyers and airlines are locking in long-term SAF purchase agreements as part of their net-zero commitments, including a six-year agreement from easyJet, a ten-year agreement from Air France-KLM, and an 8 million gallon agreement for United Airlines.
New pathways are emerging: Advancements in Power-to-Liquid, Alcohol-to-Jet AtJ, and waste-based SAF technologies offer scalable alternatives beyond HEFA, with Twelve, LanzaJet, and SkyNRG all working on developing these technologies.
However, there are still questions and uncertainties across the sector:
Can SAF scale fast enough to meet demand? If so, how?
Are existing policies enough to bridge the price gap?
Where will investment come from, and how can public vs. private sector responsibility be balanced?
What SAF production, and therefore industry decarbonisation, can we realistically expect in the next 5, 10, and 25 years?
These uncertainties create a critical need for industry-wide alignment, and while diverse solutions and healthy competition remain vital, collaboration and a unified approach is frequently cited by experts as key in these early stages.
That’s why Sustainable Aviation Futures, in partnership with PA Consulting, is launching an industry-wide research study to explore perspectives in key SAF development regions (the USA, UK, and Europe). This research will provide the foundation of the data used for a first-of-its-kind SAF Market Report, which can be used to guide decision making, and highlight key trends, challenges, and opportunities for collaboration.
Share your expertise:
This research is an opportunity for you to shape the conversation around SAF adoption. The more voices included, the stronger the impact; helping to inform the next phase of SAF policy, investment, and development.
If you are actively involved in the SAF ecosystem, we invite you to contribute to this research.
By participating, you are not only ensuring your perspective is represented, but also helping drive real action towards SAF becoming a mainstream reality for global aviation.
Now is the time to align, collaborate, and accelerate.